MATINEE AT ONE

MATINEE AT ONE is Washington's showcase for Broadway musical hits, past and present.

Now in its second year, this script show takes the listeners to the theater with its descriptive commentary.  The Characters are recreated, the scenes rebuilt and the story line carefully and skillfully developed around the musical score.

Ed Winton does the commentary for Matinee At One.  In past weeks such hits as Music Man, My Fair Lady, Oklahoma and Camelot have been recreated and aired for WQMR listeners.

The shows to be broadcast are carefully selected for quality of scenario and score.

Commercial content for the one hour show includes opening, six one minute announcements and closing.  Commercials are carefully placed in appropriate breaks, comparable to change of scene and intermissions.

The cost of sponsorship is $100 per week for one hour or $180 per week for both hours.  The cost includes 2 promotion announcements per day for each hour.  Promotions include sponsor identification.

Past commercial sponsors have been:  Gartenhouse Furs, Kemp Mill Estates and Bell Savings and Loan.

The recent WQMR promotions which included a trip to New York to see two shows were built around this program.  Both trips were sell outs at $50 per person...giving you some idea of the calibre(sic) of the audience of Matinee At One.

"The Radio Voice of Government People in The Nation's Capital"

...SERVING THE LARGEST SPECIALIZED GROUP OF LISTENERS IN ANY ONE CITY IN THE WORLD